Process Reference Models - Industry Best Practices
What is Lead to Opportunity (L2O)?
The Lead-to-Opportunity (L2O) domain describes the processes performed to generate new sales contracts with existing and new customers. Identified leads are addressed to reach the next stage of a specific opportunity.
We have structured the Lead-to-Opportunity (L2O) scenarios in the following clusters:
sales acquisition, and
quotation management.
Sales Acquisition
Campaign to lead
New lead creation
Quotation Management
Inquiry to quotation
Inquiry to quotation non standard product
Project based tender management
Sales contract management
