E2E Domain

Lead to Cash

The Lead to Cash domain encompasses the complete end-to-end journey from identifying potential customers to receiving payment for delivered products or services. It integrates key business processes across marketing, sales, order management, fulfillment, invoicing, and customer service. The domain begins with campaign and lead management, guiding the conversion of leads into customers within the system. Once a customer is established, the focus shifts to order management, which includes capturing sales orders, determining pricing, checking product or service availability, and ensuring compliance with contractual and regulatory requirements. This is followed by order fulfillment, invoicing

14 scenario clusters · 45 reference scenarios

Transformational drivers

The value themes that shape transformation in Lead to Cash — the outcomes the processes below are designed to deliver.

Integrated planning

Vertical integration for asset maintenance (with procurement, internal/external refurbishment)

Integrated business planning (finance, S&OP, sales/demand, supply and logistics)

Vertical integration between S&OP and production

Value based optimization and scenario planning

Marketing, pricing, and customer journeys

Support evolving business models

Operational decision making driven by transparency and real-time analytics

Improved lead generation and conversion, customer journey management

Optimizing margins in complex quotations

Omnichannel order management

Operational excellence in order management and execution

Customer contract management fostering adherance to contracts, transparency, and automation for settlements

Automation of invoicing and reconciliation reducing effort and improving efficiency

Excellence in indirect and ad hoc spend

Excellence in managing external services

Integrated operations between legal entities

Excellence in sales order management monitoring and exception handling

Enhanced product quality, compliance, and risk mitigation

Manage transparent and timely tracking of returnable packaging

Efficiency in processing trade requirements

Excellence in purchase order management monitoring and exception handling

Leverage procurement power and harmonize shared processes

Scenario clusters

Expand a cluster to see its scenarios; open any scenario to view its full process flow, diagrams and SAP mapping in the Business Flows Browser.

L2O Campaign to lead
L2O Email campaign management
L2O Fairs and exhibitions

Explore the full Lead to Cash model — every scenario with its process flows, diagrams and SAP scope items — with the Business Flows Assistant.

Open the Business Flows Assistant