Better Processes for all.
Process Reference Models - Industry Best Practices - On Demand
Lead to Opportunity
The Lead to Opportunity (L2O) domain describes the processes performed to generate new sales contracts with existing and new customers. Identified leads are addressed to reach the next stage of a specific opportunity.
We have structured the Lead to Opportunity (L2O) scenarios in the following clusters: sales acquisition, and quotation management.
Sales contract management
Inquiry to quotation
Inquiry to quotation non standard product
Project based tender management
Campaign to lead
New lead creation