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Lead to Opportunity

The Lead to Opportunity (L2O) domain describes the processes performed to generate new sales contracts with existing and new customers. Identified leads are addressed to reach the next stage of a specific opportunity.

We have structured the Lead to Opportunity (L2O) scenarios in the following clusters: sales acquisition, and quotation management.


Quotation Management

  • Sales contract management

  • Inquiry to quotation

  • Inquiry to quotation non standard product

  • Project based tender management

Sales Acquisition

  • Campaign to lead

  • New lead creation